Brief 3 - DFGA Submission boards

Brief 3 DFGA Boards Small

Brief 3 - DFGA poster mock ups (by Joe)

DFGA Posters mocked up onto ad pillars by Joe. Think these are looking really good and work brilliantly with the pdf yearbook.

Brief 3 - DFGA pfd covers.

Development of cover image for the Digital Film, Games and animation yearbook based around the images we shot in the studio. This makes use of a very simple and bold typographic approach, using the elements within the image to give depth. Crossing some of the elements over the writing gives the appearance that they are in front of the text. For the back, the idea was to show the process behind the finished image on the front. The strings holding the shapes up have been left in for this one and the main text (DFGA) has been reflected and placed behind certain elements to give the impression that the image has been taken from the other side.

I'm really happy with these covers, perhaps the colour values could do with a little tweaking to get them more inline, however this could be part of the image, that the front cover has a much more finished appearance than the back.


front

back

Brief 3 - DFGA yearbook

Dfga Final by pjmgregory

dfga yearbook in its final stages. More development needed in terms of colour and type selection, particularly the white text on yellow. This can become a little difficult to read, so we may need to increase type weight or change the colour to get good legibility.

Brief 3 - DFGA further spread development

DFGA continued development

Development of layouts for the DFGA yearbook. Holding page is still being used for the cover page, so this will change in the final iteration of the yearbook, and there is also a number of students whose information and images are still needed. Red, green and blue are currently being used to divide the disciplines into which the students fit, and this will also change, to be more in line with the photography we have done of the paper shapes.

Layouts here are very simple, and are intended simply to show off the students images. All the spreads will be linked from the index page at the start as will the information for each student, either their website or e-mail address.

Brief 3 - DFGA batch 2

Brief 3 - DFGA shoot 2

Today we booked out the studio to get more professional shots for the DFGA yearbook title pages and cover. We initially booked out the smallest studio, however when we arrived at the studio it turned out that the larger studio was available for the day. 

This took a little longer to set up and with none of us having that much experience in photography studios took a while to set up, however the end product should be much more professional. There were initial problems with the flash, as the second image illustrates as, and a number of various issues with the lighting rig but towards the end we became much more comfortable.

Brief 3 - DFGA spread examples

DFGA example spreads

Examples of DFGA spreads working on the basis that each of the students has 2 pages.

Brief 3 - DFGA editing

Brief 3 - DFGA batch 1

First batch of images with the set up for DFGA.



We then changed the white balance settings and seemed to get much better images with the set up.

Brief 3 - DFGA set up.

Set up for the title and cover pages for the yearbook, the idea being the removal of game elements from the virtual to the real. Making them out of paper linked our craft to that of DFGA students, as well as linking paper based animation which a lot of the student use within the course.

DFGA initial meeting 18/02/13

Design for screen
consider; formats - browsers - monitors

PDF only
Multi-page screen based delivery.

Realistic & achievable deadlines for both DFGA students and us.
when e-mailing - cc all concerned in
Record & summary of all that's happened

Before 11th March
Initial content deadline & layouts
Design direction

Agree on a date for image deadline
after easter - layouts for all delivered
2 weeks after - sign off

Proofing - all copy MUST be accurate.
Point at which it should be checked in all formats/browsers/Displays etc

Should be finished 2-3 weeks before the end of year show 

For the students
Momento/Keepsake of their time on the course - as well as promotion of their skills as individuals to industry - their practice.

Brand guidelines - keep in mind
Interpretation of information - course name/year NEED to be on the cover
2/3 fonts maximum - consider legibility... web safe?

210 x 210 or for PDF 210 x 420
Square or spread format.

College info & credits will take up 1 page

Professionalism 
All students must be represented equally
Professional quality photography / imagery
Photography student if need be!
1 day or 2 half days to photograph all students

All artwork MUST be referenced and credited relevantly.

At least 5 working days for proofing

Link out to website
Celebration of the course and achievements of the students
Inter/multidisciplinary - broad skill set
 Their own specialisation

Augmented reality?

hyper linking 
web linking
embedding video

find out what can & can't be achieved with pdf.

WHAT CAN BE ACHIEVED WITH A PDF?
WHAT DO WE ACTUALLY WANT TO DO WITH IT?

could be 2 pdfs - 1 content rich, the other flat but smaller file

Forward thinking
future facing

Concept and design can be abstract. experimental.

Talk to the students! varied
Mobility - Collaboration.  big part of course
Versatile - flexible.

Preferably not on white
RGB - larger colour space than CMYK
Not too precious about this featuring in the concept.

DIGITAL FILM, GAMES & ANIMATION  IN FULL

Build, glitch, technology
Log onto VLE as guest
look at the students blogs 

LOOK AT THEIR WORK!
arrange meeting with group of students

Mike.smith@leeds-art.ac.uk

17 Graduates

Look at where the students and course is now
avoid cliche 

Fun, playful, considered - serious play

3:00pm 20th meet with students - talk about what they want from the prospectus
4th March - 3:00pm meet with Mike again see where we are.