Brief 5 - Carriageworks Submission boards

Brief 5 Carriageworks Boards Small

Brief 5 - Carriageworks range

Range mock ups of carriageworks stationary from scanned images of stationary elements.

Brief 5 - Carriageworks web development

cw web

Developing the Carriageworks web presence along the same lines as the stationary. Using the same colourways was a good place to start and with the rgb it was possible to get a much more impacting version of the same colour. Along with this I kept the contact details on the left as the had been applied to the stationary in the same way and I thought this would make a further link between web and print deliverables as well as allowing the contact information to be seen the whole time. The home page would start with carriageworks in white but I think it should change to descriptive words about the carriageworks every few seconds by fading into the next word. This gives the viewer a good idea of what the Carriageworks is about in a fairly eyecatching manor. Once pages are selected this will just revert to the carriageworks and will sit in the background.

Brief 5 - Carriageworks web mock ups

mock up of the website in context. Think this is looking good and sits in line with the identity nicely.

Brief 5 - Carriageworks facade mock up.

Exterior signage mock up developed for the Carriageworks, using a photo I took from visiting the building. Not the best mock up ever but I think it gives a good idea of the kind of facade that the building would have with the new identity. 

the final image.

Brief 5 - Carriageworks flyer

Really simple flyer for the Carriageworks working with very similar effect to the stationary simply promoting the performances at the venue and giving the reader a point of contact.

Brief 5 - Printed compliment slip

Carriageworks printed compliment slip.

Brief 5 - Carriageworks printed business cards

Carriageworks finalised and printed business cards. quadplexed pale green and navy blue.

Brief 5 - Carriageworks printed letterhead

Carriageworks final letterheads and envelope.

Brief 5 - Carriageworks business cards

The design printed blue onto pale green. 

The design for the back of the card, trying to keep it simple yet distinctive. 

I felt that the pale green on its own was a little flimsy so decided to use this blue to give them a bit more bulk. This also reflects the colour that the identity has been printed in making the link between stock and finish.

The finished cards, with two layers of blue between the two green sheets. This gives a really weighty feel and good contrast between the two colours running through the centre of the cards. 

Brief 5 - Carriageworks business card print tests

Testing various colourways when printed for the Carriageworks business cards. Leaning towards the first example, with a slightly more subdued, yet still fresh aesthetic.

Brief 5 - Carriageworks - Letterhead variation.

Carriageworks Letterheads

Variations on the Carriageworks letterheads working around the identity and colour scheme developed for the business cards. Again it is the last two examples that I think work best, and they would be printed navy onto pale green stock. It might be nice to have a stock that shows through very slightly as the detail running down the left hand side of the back will fit nicely into the gap on the right of the letter side.

Brief 5 - Carriageworks letterhead development

Letterhead Development

Brief 5 - Carriage Works Business Cards

Carriageworks Business Cards

Range of varied business cards for the Carriageworks stationary. Leaning towards the last two examples for front and back, which would be printed navy blue onto pale green stock. I think this colour combination still portrays the same kind of energy that the current identity is trying to portray but gives a more refined appearance.

Brief 5 - Carriageworks business card development

Business Card Development

Screens showing development of the layout and colour ways for the Carriageworks business cards.

Brief 5 - Carriage works - final word mark

2 final marks for Carriageworks. one abbreviated and the other as the full mark. This is supposed to represent the carriageworks as a confident and alternative theatre venue in comparison to the other much more established theatre venues in Leeds. I think that this mark achieves that, giving the identity a much more recognisable mark than the current one. this also moves away from the graphic currently used, and pares it back to just type. I think the because of the multifaceted nature of the carriageworks I don't think it should be represented by a graphic, rather a mark much more open to interpretation that simply makes the name recognisable even when abbreviated.

Brief 5 - Carriageworks developed letterhead

Developing the carriageworks identity from the initial letterheads produced a while ago with the previous word mark. Revised word mark I think is much more recognisable and means that even when abbreviated it is obvious. I have gone for a similar colour to carriageworks current branding which seems to portray an amount of energy, however I think I will move away from this and go for a different colour with a similar effect instead.