5.21.2013

Brief 5 - Carriage works - final word mark






2 final marks for Carriageworks. one abbreviated and the other as the full mark. This is supposed to represent the carriageworks as a confident and alternative theatre venue in comparison to the other much more established theatre venues in Leeds. I think that this mark achieves that, giving the identity a much more recognisable mark than the current one. this also moves away from the graphic currently used, and pares it back to just type. I think the because of the multifaceted nature of the carriageworks I don't think it should be represented by a graphic, rather a mark much more open to interpretation that simply makes the name recognisable even when abbreviated.

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