3.07.2013

Brief 4 - ISTD - Invite concept

The font designed as part of brief 1 was based on the idea of bytes of data taken from the title of the ISTD brief, 'sound bites', and was always designed to be used in the promotional material for this brief. Placing it together without kerning gives an appearance of code, a nice link to the digital nature of the British Library's recorded dialects (the subject of this brief)

Although the font is virtually illegible, I had always intended for it to represent code in its appearance, and when thinking about the invites, felt it would benefit from the font being used more as a visual representation of sounds and then be translated where it was to be understood, just as some dialects are difficult to understand and translate. Taking this into account I thought the invite would work as a double sided document, with the code-like font on one side and then a really clean, legible sans serif on the other side, translating the code.

A few initial design below, type is set to a 4 column grid using mainly simple sans serif. Not sure whether to go for Upper or lower case as I feel the uppercase fits better with the aesthetic of the code, but typographically isn't particularly interesting.








Here I gave the type line spacing where I had previously gone without, I think this is better as it means that the face fits better into the space of the other faces and makes it more recognisable as the same passage of text. 

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