Brief 5 - Carriage works

I went down to Carriage works today whilst I was at Vernon street to take some pictures and see what their current branding is like in terms of way finding and signage in the actual venue. Surprisingly it isn't that bad, however there are a few issues with consistency, as well as issues I have with the reasons behind some elements in the branding. Mostly the reason for choosing to use a different typeface than the really striking type used down the side of the exterior of the building, which would have worked really well within the identity, my initial ideas used a very similar (if not the same) font.

Unfortunately, I was fairly promptly stopped from taking photos and told to return tomorrow, when they would be able to get proper permission from a manager.