5.01.2013

Brief 5 - Carriage Works Logo Experimentation













Looking at creating something a little more recognisable for the Carriageworks logo. Here I have used Raisonne typeface, which has much more distinctive characters than the previous typeface used. C and W are especially distinctive which I think would be very helpful for the logo if abbreviated. I have also applied colour to these, an orange similar to that used in the current identity and a green. I am thinking of moving away from the orange in order to separate mine from the current identity. However the green provides a similar freshness and energy...

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