Initial logo workings, looking as well at naming the paper. Struggled at first with the name as we didn't know whether to go for something much more obvious like the good news paper, or something further away. We looked at definitions of news as well as other words for good etc, but in the end settled, on 'it's all good'. We felt this worked well as it is more laid back than some of the much more formal names for papers an also covers the content of the paper really well, as there is only good news within the paper.
After settling on 'It's all good, I started sketching a few ideas for the logo and how it may be applied to the front of the paper. We stuck with a tabloid format however we may choose to alter this with further development, but I was looking to create something with a headline that will stand out on the cover, and from the other papers it competes with.
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